The New CXM Model

08 January in Business, Business Intelligence, CRM, Customer Experience, Customer Loyalty, Marketing, POS Retail, Social Media, Technology

The days of one-way conversations—where you and your company would create a product, set a price, decide what place the product would be sold at, use whatever means necessary to promote the product and then analyze the buying patterns of the customer —has quickly become...

The Informational Influence of Brand Communities

01 December in Customer Experience, Customer Loyalty, Marketing, Online, Social Media

In today’s digital age an endless stream of information is often right in the palm of your hand. The pervasiveness of the Internet and the rise of mobile devices provides businesses with a valuable avenue to manage customer relations and gain a competitive advantage. Mobile phones and...

Omni-Channel Retailing: The Way Forward (Infographic)

01 December in Business, Customer Experience, Customer Loyalty, Ecommerce, Infographics, Marketing, NFC, Omni-Channel, Online, POS Retail, Retail Trends, Social Media, Technology

Omni-channel retailing—connecting with consumers via multiple selling channels—is the latest buzzword in the retail industry. But what does it mean for you as a retailer? In the past, retailers focused much of their attention on a single-channel selling strategy; that is, what was selling, where...